Logo design is one of the first considerations for a founding team of a new company. It’s also a carefully navigated quagmire for an aging brand that needs a refresh.

We’ve consulted a panel of web design and logo experts about the basics and not-so-basics of creating a great logo for new and not-so-new web-based companies. In this three-part series, we’ll share their insights on trends, hiring designers, typography and more.

Our panel includes UK logo designer Graham Smith, designer and logo design blogger Jacob Cass, and Raj Abhyanker, CEO of Trademarkia, a firm specializing in trademarks and logos.

Read on for their advice, and designers, please share your own experiences and opinions in the comments section. Full article @mashable.com