Advertising, PrintTaste.com.au new section re-design launch adverts

This design project was part of the Sydney Telegraph internal weekly lift-out section re-designs.

Our job here was to create an awareness campaign about the newly re-designed weekly lift-outs, starting wih taste.com.au.

I decided that the best action for this awareness campaign was to work with a "daily routine theory", a calendar system reminding you what was happening each day.

I worked through a few ideas for daily produces and came to love the idea of listing the daily's on the fridge using magnets and later move onto a weekly calendar.

Project type: Print advertisiments
Created with: Photoshop, Illustrator & InDesign
My role: Campaign concept - graphic design from concept to print.